Digital Marketing is the act of promoting and advertising your business in our new age world of technology. Websites, social media, videos, photos/images and email are all tools that are used for digital marketing.
A reputable digital marketer figures out how to solve business problems using various digital marketing platforms. This may include creating a marketing strategy, developing websites, managing social media or working on Search Engine Optimization. All marketing initiatives need to be measured and analyzed to fully understand marketing ROI (return on investment.)
Your product, service and/or brand benefits by gaining exposure and positioning of subject matter experts. Many times, digital marketing goals are attached to direct business results. When you invest in digital marketing you are creating opportunities to speak to your market and target audience to help them solve their problems.
Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.
Your brand is now in the hands of your audience. You can’t “control” what’s said about it. But you can join the conversations, show you care about your customers, and add value.